How To Find A Professional Designer For Your Logo?
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Although it is not required that a logo contain something written in it, it is better to choose the right font and font size if you want to include a phrase or name. You cannot use children's handwriting fonts for insurance companies or old English fonts for day care centers. Logo design is all about choosing the right fonts.
Color-themed. It is important to limit the use of colors in custom logo designs. There are exceptions but the general rule should be followed. You must also consider the overall design of your website. Is it possible for the colors in your new logo to blend into the design? What background color do you prefer for your website? This is because the logo's color must be consistent with the overall theme, design, and layout of the website where it will appear.
The logo must look equally good in different sizes. Your designer should know where you plan on using it. He will design a design that looks great on a billboard, keychain, or pen.
Your design should be simple. Avoid clutter with too many lines and graphical components. Simple geometric shapes are best so that icons and thumbnails can be displayed on social media sites. This will help you communicate the message effectively to your intended audience. Clip art will make your logo look unprofessional and cheap.
If your neighbor's child is taking a design class, you shouldn't hire him just to save money. What sort of knowledge will he have about brand image and corporate identity? How will he be able to empower you to compete against giant organizations with a visually stunning logo design? An amateur designer won?t be able understand such things. He will only want to create a little bit of design after understanding the concept to the fullest extent of his abilities.
Remember, since your business is unique, your logo deserves a unique look and touch as well, because it's your logo design that represents your business both online and offline. By starting a logo design contest, you are likely to hurt the image of your corporate identity. What will happen if you do lots of marketing, then you realize that there is another identical logo and it was created many years ago? Your business image won?t be unique. People will ridicule your brand and ask how you can provide quality products to your customers when you can't even design a logo. Avoid such sites.
Care should also be taken in selecting the colours for your logo. It is best to keep your logo to only the CYMK (or server pro thailand RGB) colour methods. That way your logo will look just as good on your website than it will on printed marketing materials. Also ensure your logo is presented well in black-and-white printed marketing materials. You might need to fax corporate materials printed on letterheads with your logo and doing this will make sure it will come out right at the other end.
The logo must look equally good in different sizes. Your designer should know where you plan on using it. He will design a design that looks great on a billboard, keychain, or pen.
Your design should be simple. Avoid clutter with too many lines and graphical components. Simple geometric shapes are best so that icons and thumbnails can be displayed on social media sites. This will help you communicate the message effectively to your intended audience. Clip art will make your logo look unprofessional and cheap.
If your neighbor's child is taking a design class, you shouldn't hire him just to save money. What sort of knowledge will he have about brand image and corporate identity? How will he be able to empower you to compete against giant organizations with a visually stunning logo design? An amateur designer won?t be able understand such things. He will only want to create a little bit of design after understanding the concept to the fullest extent of his abilities.
Remember, since your business is unique, your logo deserves a unique look and touch as well, because it's your logo design that represents your business both online and offline. By starting a logo design contest, you are likely to hurt the image of your corporate identity. What will happen if you do lots of marketing, then you realize that there is another identical logo and it was created many years ago? Your business image won?t be unique. People will ridicule your brand and ask how you can provide quality products to your customers when you can't even design a logo. Avoid such sites.
Care should also be taken in selecting the colours for your logo. It is best to keep your logo to only the CYMK (or server pro thailand RGB) colour methods. That way your logo will look just as good on your website than it will on printed marketing materials. Also ensure your logo is presented well in black-and-white printed marketing materials. You might need to fax corporate materials printed on letterheads with your logo and doing this will make sure it will come out right at the other end.
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